The rebrand of Vichy Catalan focuses on revitalizing the historic Spanish carbonated water company, as well as bringing it into the 21st century. This was done by updating it's branding package, as well as experimenting with new ways to package and ship their water not only to stores, but also directly to customers. By integrating more social media aspects, as well as updating the overall look, this allows the brand to become more Gen Z friendly, opening up eyes to a whole new brand.
The new visual identity reinvents the traditional look through the use of bright colours, tapping into the vibrance you would often associate with other Spanish products and ditching their current plain colour scheme. Embracing vibrant colours, along with dynamic typography and more modern illustrative features, invites a new sense of exploration and fun within the brand. By providing new and improved packaging, that shows new and experimented ways to package the water, also helps give a fresh and modern look to the brand, which will catch the eye of that new target audience, that the new visuals are attempting to draw in.